With the pages we read, we can even circle the Earth.
Let 2025 be the Year of Reading! – announced Libri, encouraging people to read as many books as possible as part of the campaign. The book retailer is striving to contribute to this with, among other things, a new podcast series on world literature, literary walks, and an offline book club. Ambassadors will also join the campaign to promote reading throughout the year, and at the end of 2025, Libri’s data will reveal whether we can collectively circle the Earth based on the number of pages read.
According to Libri’s representative survey for 2024, 42 percent of people aged 18-69 do not read books at all, 37 percent read for five hours or less per week, and 9.6 percent are real bookworms, spending six to ten hours per week reading. To promote books and reading, the book retailer is launching a year-long campaign for 2025.
As part of the campaign, the “Reading of the Year” challenge was launched on the libri.hu/olvasaseve website, in which participants can record the number of pages they have read. By the end of 2025, this data will reveal whether we could circle the Earth if we laid these pages side by side. The book retailer converts the total number of pages into kilometers based on the average page size of a book, so that interested parties can follow the “journey taken together” by readers throughout the year. The book retailer will hold a monthly prize draw for those who join the challenge, and participants will also have the chance to win the grand prize at the end of the year.
With this year-long campaign, Libri aims to appeal to those who never or rarely pick up a book, while also encouraging avid readers to read even more.
“Our main goal in the Year of Reading is to get as many people as possible interested in the world of books,” says Orsolya Stefanie Ludvig, Libri’s marketing and communications director. “It doesn’t matter what kind of reading material we pick up: whether it’s fiction, non-fiction, academic works, or biographies, we recommend the joy and beneficial effects of reading to everyone. We now invite our readers to join us in recording the number of pages they have read.”
Libri has a variety of exciting activities and programmes planned for the year: it will organise literary walks related to the lives and works of Hungarian authors celebrating anniversaries, launch an offline version of the “20-minute book club”, and produce a new podcast series presenting lesser-known, exciting books and new releases from world literature.
Ambassadors will also join the Year of Reading campaign every now and then – at the beginning of the year, content creator Fruzsi Viszkok shared her reading habits, and Libri plans to involve other well-known figures in the coming months.
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Libri will be sharing new information about the Year of Reading campaign on an ongoing basis over the coming weeks, so it is worth keeping an eye on the libri.hu/olvasaseve website and Libri’s Facebook page.
