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BookvibeZ Makes a Sold-Out Debut as Hungary’s First BookTok Festival

On April 24–25, the bookvibeZ literary festival made its debut at Millenáris, becoming the largest event ever organized for Hungary’s BookTok community. The two-day festival attracted huge interest — even with multiple programs running simultaneously, the stands and discussions were consistently packed with visitors. For the occasion, the D building of Millenáris was completely transformed: colorful installations, playful design elements, and cozy community spaces gave the industrial venue an entirely new atmosphere.

Both Hungarian and international authors attended the festival, including Samantha Shannon, Anna Todd, Axie Oh, Brooke Fast, and Kollár Betti, taking part in signings, audience meet-and-greets, and panel discussions. The festival was hosted by book influencer László Viki and poet, slammer, and literary influencer Bánki Beni, who maintained an energetic atmosphere throughout the event. Several international guests remarked that it was one of the highest-quality literary festivals they had ever attended.

On the main stage, panel discussions explored topics such as the contemporary publishing market, reading trends, and online communities, while smaller venues hosted podcast recordings, literary stand-up performances, and creative writing workshops. However, bookvibeZ was about more than just books: visitors could also enjoy workshops, coffee tastings, bath bomb making, painting sessions, bookmark crafting, literary pub quizzes, and even book-themed pilates classes.

The weather also added to the experience: during the sunny spring weekend, many attendees relaxed in the Millenáris courtyard between programs with lemonade or ice cream in hand. The festival atmosphere even drew in passersby who had originally only been visiting the surrounding area.

Ultimately, the essence of the event lay in the personal encounters it created. Readers had the opportunity to talk with their favorite authors, collect signed books, take photos together, and experience a genuine sense of community that is rarely found in online spaces. One of the most memorable evening programs was the acoustic concert by Dánielfy Gergő, which served as the perfect closing moment for the festival days.

In its very first year, bookvibeZ already ran at near full capacity and proved that reading can still inspire a fresh, youthful, and truly communal experience.

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Good Life Books is a worldwide publisher of bestselling books on self-improvement, healthy living, psychology and spirituality. A balanced, healthy harmony of our physical body, mind and spiritual self is at the heart of the publisher’s holistic approach. Its mission is to empower as many people as possible with self-knowledge. One of the major challenges of our time is the unity of physical and mental health, the discovery of paths to self-knowledge, which is an important prerequisite for the development and functioning of a creative and innovative personality.

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Since its foundation in 1989, this publishing house with one of the most distinctive profiles on the Hungarian book market has brought popular self-help, lifestyle, self-improvement, spiritual and esoteric books to Hungarian readers. Their international bestsellers include Roxie Nafousi, Louise Hay, Anthony William, Joe Dispenza, Nick Trenton, Dr. Michael Greger, Neale Donald Walsch, Dan Millman, Rhonda Byrne, Eckhart Tolle and Deepak Chopra.

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Founded in 1994, Scolar has become one of the country’s leading publishing houses, based on its values rather than on the trends of the moment. Their titles include fiction, children’s books and science textbooks. Their authors include such distinguished domestic and foreign writers as Ian McEwan, David Grossman, Sofi Oksanen, Orsolya Karafiáth, Dezső Tandori, Kata Tisza and Ferenc Temesi.

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For over twenty years, Jaffa Publishing has offered books on psychology, self-development, literature, and popular science that set readers on the path of change. Its catalog includes the outspoken works of Imre Csernus, literary rarities such as the complete works of Magda Szabó, Fanni Gyarmati’s Diary, the writings of Ádám Kosztolányi, and the volumes of the Modern Hungarian History series. Among its authors are prominent Hungarian and international creators, including Balázs Ablonczy, Barbara Bauer, Leonóra Mörk, Harlan Coben, and Jeff Abbott.

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Hitel Publishing, a subsidiary of the Libri-Bookline Group, was established in October 2023, offering fiction, sophisticated entertainment literature and biographies, as well as scientific and popular science books. As publisher of the Hitel magazine, it is also responsible for the publication of the magazine’s issues, inheriting its spirit and traditions.

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Diafilmgyártó Kft., founded in 1954, is the successor to MDV and is now Europe’s only producer of slide films.

Its selection includes over 300 titles, including many new titles by contemporary authors and illustrated by renowned graphic artists. Slide film owes its popularity not only to the product, but also to the uniqueness of the genre. Psychologists also recommend slide films to families with young children, emphasising their many benefits and values.

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Launched in 2012, its growing selection includes classic children’s and young adult literature, as well as books related to Disney and Marvel heroes, Star Wars, Minecraft and DC. The publishing house an important role to play in promoting reading, and they try to put reading materials in the hands of children and their parents from birth to adulthood.

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In the spirit of its decades-long tradition, this publishing house is still responsible for the life works of Sándor Márai, István Örkény and Ignác Romsics. It also publishes outstanding world literary classics (such as Kurt Vonnegut and Vladimir Nabokov), Hungarian contemporary authors (including Tibor Bödőcs, Zoltán Kőhalmi, János Lackfi and András Cserna-Szabó), biographies and high-quality works on philosophy, history and cultural history. With the Helikon Pocket Books series, launched in 2015 and awarded the prize for Fine Hungarian Books, it offers the classics of world literature at affordable prices.

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For more than thirty years, it has been a significant Hungarian publishing house. During this time, it has published 1500 books in print and received numerous awards and recognitions. In both its popular science and fiction titles, it strives to provide readers with timely and accurate interpretations of the world. Its main objective is to produce professionally proofread, rigorously edited, beautifully produced, high quality and interesting books for open-minded readers.

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Founded in 1993, the legendary company aims to showcase the diversity of contemporary Hungarian literature and to convey the values of late modern and contemporary world literature. Its world literature authors include Margaret Atwood, Cormac McCarthy and Albert Camus. This is where the books of several young Hungarian poets are published. The publishing house is responsible for the works of Alaine Polcz, Miklós Mészöly, Ágnes Nemes Nagy and Szilárd Borbély, and also publishes books by Noémi Orvos-Tóth.

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Since 2011, as a major player in the Hungarian book market, it has been publishing both novels and popular fiction, and its portfolio includes nearly every genre from historical and romantic novels to cookbooks and psychological guides. Some of its most popular Hungarian authors, such as Tamás Náray, Tamás Frei, Beáta Bibók and Janka Fábián, are regulars on the bestseller lists.

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